It Is A Truly Powerful Phenomenon When

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.

How Much Do You As A Consumer Value A Positive Experience With A Brand Or Its Customer Service Department? How Willing Are You To Share That With Your Friends? How Inclined Are You To Let That Person Know That You're Interaction With Them Was Positive?

Transforming A Brand Into A Socially Responsible Leader Doesn't Happen Overnight By Simply Writing New Marketing And Advertising Strategies. It Takes Effort To Identify A Vision That Your Customers Will Find Credible And Aligned With Their Values.

Social Media Companies Must Combine Their Mastery Of The Latest In Real-time, Location Based Or Augmented Reality Technologies In The Service Of Clear And Consistent Storytelling.

Gluttony Might Be Innocuous Were It Not For The Fact That Gluttons Tend To Disregard Whether Their Self-serving Behaviors Harm Anyone Else. We Don’t Need To Look Far And Wide To Find Examples Of Gluttonous Behavior, As They Are Numerous Throughout The History Of Capitalism.