Companies Aren’t Families. They’re Battlefields In A

Self-discipline Has A Bigger Effect On Academic Performance Than Does Intellectual Talent.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

The Golden Rule Of Habit Change: You Can't Extinguish A Bad Habit, You Can Only Change It.

Habits Are Malleable Throughout Your Entire Life.

As People Strengthened Their Willpower Muscles In One Part Of Their Lives—in The Gym, Or A Money Management Program—that Strength Spilled Over Into What They Ate Or How Hard They Worked. Once Willpower Became Stronger, It Touched Everything.