Companies Aren’t Families. They’re Battlefields In A

For A Habit To Stay Changed, People Must Believe Change Is Possible.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.

At Some Point, If You're Changing A Really Deep-seated Behavior, You're Going To Have A Moment Of Weakness.

Companies Aren’t Families. They’re Battlefields In A Civil War. Yet Despite This Capacity For Internecine Warfare, Most Companies Roll Along Relatively Peacefully, Year After Year, Because They Have Routines—habits—that Create Truces That Allow Everyone To Set Aside Their Rivalries Long Enough To Get A Day’s Work Done.

Once You Understand That Habits Can Change, You Have The Freedom And The Responsibility To Remake Them. Once You Understand That Habits Can Be Rebuilt, The Power Of Habit Becomes Easier To Grasp And The Only Option Left Is To Get To Work.