Changing Behavior Is Less A Matter Of

Overcoming Complacency Is Crucial At The Start Of Any Change Process, And It Often Requires A Little Bit Of Surprise, Something That Grabs Attention At More Than An Intellectual Level. You Need To Surprise People With Something That Disturbs Their View That Everything Is Perfect.

Leaders Establish The Vision For The Future And Set The Strategy For Getting There; They Cause Change. They Motivate And Inspire Others To Go In The Right Direction And They, Along With Everyone Else, Sacrifice To Get There.

We See, We Feel, We Change.

The Central Issue Is Never Strategy, Structure, Culture, Or Systems. The Core Of The Matter Is Always About Changing The Behavior Of People.

If The Culture You Have Is Radically Different From An 'experiment And Take-risk' Culture, Then You Have A Big Change You Going To Have To Make - And No Little Gimmicks Are Going To Do It For You.