Leadership Produces Change. That Is Its Primary

Never Underestimate The Power Of A Good Story.

In Terms Of Getting People To Experiment More And Take More Risk, There Are At Least Three Things That Immediately Come To My Mind. Number One, Of Course, Is Role-modeling It Yourself. Number Two Is When People Take Intelligent, Smart Risks And Yet It Doesn't Work Out, Not Shooting Them. And Number Three, Being Honest With Yourself. If The Culture You Have Is Radically Different From An Experiment And Take-risk Culture, Then You Have A Big Change You Going To Have To Make—and No Little Gimmicks Are Going To Do It For You.

Never Underestimate The Magnitude Of The Power Of The Forces That Reinforce The Status Quo.

Great Communicators Have An Appreciation For Positioning. They Understand The People They're Trying To Reach And What They Can And Can't Hear. They Send Their Message In Through An Open Door Rather Than Trying To Push It Through A Wall.

A Higher Rate Of Urgency Does Not Imply Ever-present Panic, Anxiety, Or Fear. It Means A State In Which Complacency Is Virtually Absent.