Business Leaders Cannot Be Bystanders.

In Times Of Adversity And Change, We Really Discover Who We Are And What We're Made Of.

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.

Remember: You'll Be Left With An Empty Feeling If You Hit The Finish Line Alone. When You Run A Race As A Team, Though, You'll Discover That Much Of The Reward Comes From Hitting The Tape Together. You Want To Be Surrounded Not Just By Cheering Onlookers But By A Crowd Of Winners, Celebrating As One.

Starbucks Trying To Build A Different Kind Of Company Around The Balance Of Profitably And Benevolence. A Social Conscience. And That Isn't A Program It Has To Be A Way Of Life.

Success Is Empty If You Arrive At The Finish Line Alone.