Don't Buy Preground Coffee.

I Think The Currency Of Leadership Is Transparency. You've Got To Be Truthful. I Don't Think You Should Be Vulnerable Every Day, But There Are Moments Where You've Got To Share Your Soul And Conscience With People And Show Them Who You Are, And Not Be Afraid Of It.

Customers Must Recognize That You Stand For Something.

Certainly The Caffeine In Coffee, Whether It's Starbucks Or Generic Coffee, Is Somewhat Of A Stimulant. But If You Drink It In Moderation, Which I Think Four Or Five Cups A Day Is, You're Fine.

Starbucks Trying To Build A Different Kind Of Company Around The Balance Of Profitably And Benevolence. A Social Conscience. And That Isn't A Program It Has To Be A Way Of Life.

If It Captures Your Imagination, It Will Captivate Others.