Don't Buy Preground Coffee.

When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.

If It Captures Your Imagination, It Will Captivate Others.

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.

Risk More Than Others Think Safe.

If You Pour Your Heart Into Your Work, Or Into Any Worthy Enterprise, You Can Achieve Dreams Others May Think Impossible.