At The Age Of Four, You Were

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

If You Don't Require The Journey To Be Easy Or Comfortable Or Safe, You Can Change The World.

Living With Doubt ... Is Almost Always More Profitable Than Living With Certainty. People Don't Like Doubt, So They Pay Money And Give Up Opportunities To Avoid It. Entrepreneurshi P Is Largely About Living With Doubt. If You Need Reassurance, You're Giving Up Quite A Bit To Get It. On The Other Hand, If You Can Get In The Habit Of Seeking Out Uncertainty, You'll Have Developed A Great Instinct.

The Secret To Being Wrong Isn't To Avoid Being Wrong! The Secret Is Being Willing To Be Wrong. The Secret Is Realizing That Wrong Isn't Fatal.

No One Knows More About The Way You Think Than You Do.