As A Brand Marketer, I'm A Big

If You Spend Too Much Time Worrying About How Other People Perceive You, You'll Never Break The Rules.

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.