As A Brand Marketer, I'm A Big

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

The New Leaders Face New Tests Such As How To Lead In This Idea-intensive, Interdependent Network Environment

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

Nothing Will Divide This Nation More Than Ignorance, And Nothing Can Bring Us Together Better Than An Educated Population.