Art Is A Personal Act Of Courage,

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

If You Want To Dig A Big Hole, You Need To Stay In One Place.

If You Don't Know How It Works, Find Out. If You're Not Sure If It Will Work, Try It. If It Doesn't Make Sense, Play With It Until It Does. If It's Not Broken, Break It. If It Might Not Be True, Find Out.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

Conversations Among The Members Of Your Marketplace Happen Whether You Like It Or Not. Good Marketing Encourages The Right Sort Of Conversations.