Here's The Thing: The Book That Will

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

The Job Is Not Your Work; What You Do With Your Heart And Soul Is The Work.

Tribes Makes Our Lives Better, And Leading A Tribe Is The Best Life Of All.

If You Have A Book To Write, Write It. If You Want To Record An Album, Record It. No Need To Wait For Someone In A Cubicle Halfway Across The Country To Decide If You're Worthy.

Excellence Isn’t About Meeting The Spec, It’s About Setting The Spec. It Defines What The Consumer Sees As Quality Right This Minute, And Tomorrow, If You’re Good, You’ll Reset That Expectation Again