What If Getting Bigger Isn't The Point?

If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

Shame Must Be Accepted To Be Effective.

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message

Just Because Something Is Easy To Measure Doesn't Mean It's Important.