What If Getting Bigger Isn't The Point?

Most People Have Bosses Who Hire Them To Fill A Slot In The Work Chart And To Do What They Are Told. And Most People Who Are Doing What They Are Told Feel Safe; It Feels Reliable.

Persistent People Are Able To Visualize The Idea Of Light At The End Of The Tunnel When Others Can't See It

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

Great Leaders Don't Try To Please Everyone. Great Leaders Don't Water Down Their Message In Order To Make The Tribe A Bit Bigger. Instead, They Realize That A Motivated, Connected Tribe In The Midst Of A Movement Is Far More Powerful Than A Larger Group Could Ever Be.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.