Americans Reading The Paper, Listening To The

The Challenge Of The Retail Business Is The Human Condition.

We Would Take Something Old And Tired And Common - Coffee - And Weave A Sense Of Romance And Community Around It. We Would Rediscover The Mystique And Charm That Had Swirled Around Coffee Throughout The Centuries.

Every Step Of The Way, I Made A Point To Underpromise And Overdeliver. In The Long Run, That's The Only Way To Ensure Security In Any Job.

The Hardest Thing About Being A Leader Is Demonstrating Or Showing Vulnerability. And That Has A Lot To Do With Trust.

In The 1960s, If You Introduced A New Product To America, 90% Of The People Who Viewed It For The First Time Believed In The Corporate Promise. Then 40 Years Later If You Performed The Same Exercise, Less Than 10% Of The Public Believed It Was True. The Fracturing Of Trust Is Based On The Fact That The Consumer Has Been Let Down.