Any Business Today That Embraces The Status

People Want To Be Part Of Something Larger Than Themselves. They Want To Be Part Of Something They're Really Proud Of, That They'll Fight For, Sacrifice For, That They Trust.

I Think People Will Walk Into The Starbucks Store And Overnight Recognize The Significant Difference Between What Starbucks Represents Day-in And Day-out And All The Other Coffee Companies That Have Been Serving Coffee In India For So Many Years.

Always Challenge The Old Ways.

Early On I Realized That I Had To Hire People Smarter And More Qualified Than I Was In A Number Of Different Fields, And I Had To Let Go Of A Lot Of Decision-making. I Can't Tell You How Hard That Is. But If You've Imprinted Your Values On The People Around You, You Can Dare To Trust Them To Make The Right Moves.

Customers Must Recognize That You Stand For Something.