Alternative Descriptions Of The Same Reality Evoke

Individual Investors Predictably Flock To Stocks In Companies That Are In The News.

People Assign Much Higher Probability To The Truth Of Their Opinions Than Is Warranted.

If People Do Not Know What Is Going To Make Them Better Off Or Give Them Pleasure, Then The Idea That You Can Trust People To Do What Will Give Them Pleasure Becomes Questionable.

When People Believe A Conclusion Is True, They Are Also Very Likely To Believe Arguments That Appear To Support It, Even When These Arguments Are Unsound.

In A Rising Market, Enough Of Your Bad Ideas Will Pay Off So That You'll Never Learn That You Should Have Fewer Ideas.