Agencies Which Frequently Work Nights And Weekends

Remove Advertising, Disable A Person Or Firm From Proclaiming Its Wares And Their Merits, And The Whole Of Society And Of The Economy Is Transformed. The Enemies Of Advertising Are The Enemies Of Freedom.

Encourage Innovation. Change Is Our Lifeblood, Stagnation Our Death Knell.

Study The Methods Of Your Competitors And Do The Exact Opposite.

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

If It Doesn't Sell, It Isn't Creative.