I Prefer The Discipline Of Knowledge To

When You Advertise Fire Extinguishers, Open With The Fire.

Does Advertising Corrupt Editors? Yes It Does, But Fewer Editors Than You May Suppose... The Vast Majority Of Editors Are Incorruptible.

You Can't Save Souls In An Empty Church.

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

When Someone Is Made The Head Of An Office In The Ogilvy & Mather Chain, I Send Him A Matrioshka Doll From Gorky. If He Has The Curiosity To Open It, And Keep Opening It Until He Comes To The Inside Of The Smallest Doll, He Finds This Message: If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.