Advertising Must Respect The Intelligence Of Its

The Essence Of Parenthood Is To Make Children Think That They Are The Most Handsome, Intelligent, Brilliant Person In The World.

Sibling Relationships Are Complicated. All Family Relationships Are. Look At Hamlet.

Human Nature Is Not Amenable To Prediction Based On The Trends Or Tendencies Prevailing At The Time. It Is Amenable To Startling Creativity Of The Kind Practiced By Great Artists, Directors, Writers, Musicians, Actors, Who Know How To Touch A Chord In Humans Everywhere.

Advertising At Its Worst Will Be Killed By The Internet. And Rightly So.

When A Company Owns One Precise Thought In The Consumer's Mind, It Sets The Context For Everything And There Should Be No Distinction Between Brand, Product, Service And Experience.