I'm Instinctively A Conservative.

Advertising At Its Worst Will Be Killed By The Internet. And Rightly So.

Politics Is Not A World For The Squeamish Or Fainthearted.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

Speaking Up For America Has Become A Lonely Ordeal.

If You Can’t Reduce Your Argument To A Few Crisp Words And Phrases, There’s Something Wrong With Your Argument.