A Thinking That Approaches It Objects Openly,

Tact Is The Discrimination Of Differences. It Consists In Conscious Deviations.

Technology Is Making Gestures Precise And Brutal, And With Them Men.

The Invocation Of Science, Of Its Ground Rules, Of The Exclusive Validity Of The Methods That Science Has Now Completely Become, Now Constitutes A Surveillance Authority Punishing Free, Uncoddled, Undisciplined Thought And Tolerating Nothing Of Mental Activity Other Than What Has Been Methodologically Sanctioned. Science And Scholarship, The Medium Of Autonomy, Has Degenerated Into An Instrument Of Heteronomy.

Everybody Must Have Projects All The Time. The Maximum Must Be Extracted From Leisure ... The Whole Of Life Must Look Like A Job, And By This Resemblance Conceal What Is Not Yet Directly Devoted To Pecuniary Gain.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.