Horror Is Beyond The Reach Of Psychology.

The Culture Industry Perpetually Cheats Its Consumers Of What It Perpetually Promises. The Promissory Note Which, With Its Plots And Staging, It Draws On Pleasure Is Endlessly Prolonged; The Promise, Which Is Actually All The Spectacle Consists Of, Is Illusory: All It Actually Confirms Is That The Real Point Will Never Be Reached, That The Diner Must Be Satisfied With The Menu.

Fear And Destructiveness Are The Major Emotional Sources Of Fascism, Eros Belongs Mainly To Democracy.

Wrong Life Cannot Be Lived Rightly.

What Has Become Alien To Men Is The Human Component Of Culture, Its Closest Part, Which Upholds Them Against The World. They Make Common Cause With The World Against Themselves, And The Most Alienated Condition Of All, The Omnipresence Of Commodities, Their Own Conversion Into Appendages Of Machinery, Is For Them A Mirage Of Closeness.

The Positive Element Of Kitsch Lies In The Fact That It Sets Free For A Moment The Glimmering Realization That You Have Wasted Your Life.