A Successful Self-publisher Must Fill Three Roles:

If You Start Out To Solely Make Money, You Will Attract The Wrong Kind Of Employees.

It's Hard To Build Community Around Mediocre And Mundane Writing.

I Don't "need" The Rush To Be Happy. I'd Be Perfectly Happy Without The Attention And Action.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.

It Doesn't Matter Whether The Dow Is 5000 Or 50,000. If You're An Entrepreneur, There Is No Bad Time To Start A Company.