Ideas Are Easy. Implementation Is Hard.

Let's Say A Startup Is Hot. It Ships Something Great, And It Achieves Success. Thus, It's Able To Attract The Best, Brightest, And Most Talented. These People Have Been Told They're The Best Since Childhood. Indeed, Being Hired By The Hot Company Is "proof" That They Are The A And A+ Players; In Fact, The Company Is So Hot That It Can Out-recruit Google And Microsoft.

A Magnificent Cause Can Overcome A Prickly Personality, But Your Ability To Enchant People Increases If They Like You, So You Should Aspire To Both. You’ll Know That You’re Likeable When You Can Communicate Freely, Casually, And Comfortably With People.

Companies Should Always Want To Delight Their Customers.

Arguably, In Business Books, I Don't Think There's Much That Has Never Been Said Before.

The Goal Is To Provide Inspiring Information That Moves People To Action.