A Goal Without A Method Is Nonsense.

Any Two People Have Different Ideas Of What Is Important.

Knowledge Is Theory. We Should Be Thankful If Action Of Management Is Based On Theory. Knowledge Has Temporal Spread. Information Is Not Knowledge. The World Is Drowning In Information But Is Slow In Acquisition Of Knowledge. There Is No Substitute For Knowledge.

It's Management's Job To Know.

The Greatest Losses Are Unknown And Unknowable.

For Quality: Stamp Out Fires, Automate, Computerize, M.b.o., Install Merit Pay, Rank People, Best Efforts, Zero Defects. Wrong!!!! Missing Ingredient: Profound Knowledge.