A Computer Shall Not Harm Your Work

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

A Well-designed And Humane Interface Does Not Have To Be Split Into Beginner And Expert Subsystems.

What Users Want Is Convenience And Results.

I Am Confident That We Can Do Better Than Guis Because The Basic Problem With Them (and With The Linux And Unix Interfaces) Is That They Ask A Human Being To Do Things That We Know Experimentally Humans Cannot Do Well. The Question I Asked Myself Is, Given Everything We Know About How The Human Mind Works, Could We Design A Computer And Computer Software So That We Can Work With The Least Confusion And Greatest Efficiency?