What Users Want Is Convenience And Results.

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

Imagine If Every Thursday Your Shoes Exploded If You Tied Them The Usual Way. This Happens To Us All The Time With Computers, And Nobody Thinks Of Complaining.

A Computer Shall Not Waste Your Time Or Require You To Do More Work Than Is Strictly Necessary.

If Our Field Is "to Advance", We Must - Without Displacing Creativity And Aesthetics - Make Sure Our Terminology Is Clear.