What Users Want Is Convenience And Results.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

I Am Confident That We Can Do Better Than Guis Because The Basic Problem With Them (and With The Linux And Unix Interfaces) Is That They Ask A Human Being To Do Things That We Know Experimentally Humans Cannot Do Well. The Question I Asked Myself Is, Given Everything We Know About How The Human Mind Works, Could We Design A Computer And Computer Software So That We Can Work With The Least Confusion And Greatest Efficiency?

Once The Product's Task Is Known, Design The Interface First; Then Implement To The Interface Design.

I Am Only A Footnote, But Proud Of The Footnote I Have Become. My Subsequent Work On Eliciting Principles And Developing The Theory Of Interface Design, So That Many People Will Be Able To Do What I Did Is Probably Also Footnote-worthy. In Looking Back At This Turn-of-the-century Period, The Rise Of A Worldwide Network Will Be Seen As The Most Significant Part Of The Computer Revolution.

As Far As The Customer Is Concerned, The Interface Is The Product.