As Far As The Customer Is Concerned,

An Interface Is Humane If It Is Responsive To Human Needs And Considerate Of Human Frailties.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

A Computer Shall Not Waste Your Time Or Require You To Do More Work Than Is Strictly Necessary.

What Users Want Is Convenience And Results.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.