As Far As The Customer Is Concerned,

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

The System Should Treat All User Input As Sacred.

As Far As The Customer Is Concerned, The Interface Is The Product.

An Interface Is Humane If It Is Responsive To Human Needs And Considerate Of Human Frailties.