A Beautiful Product That Doesn't Work Very

There's An Applied Style Of Being Minimal And Simple, And Then There's Real Simplicity. This Looks Simple, Because It Really Is.

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

To Do Something Innovative Means That You Reject Reason.

I Think There Is A Profound And Enduring Beauty In Simplicity; In Clarity, In Efficiency. True Simplicity Is Derived From So Much More Than Just The Absence Of Clutter And Ornamentation. It's About Bringing Order To Complexity.

Really Great Design Is Hard. Good Is The Enemy Of Great.