A Beautiful Product That Doesn't Work Very

We Don't Do Focus Groups - That Is The Job Of The Designer.

There Is Beauty When Something Works And It Works Intuitively.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

We Shouldn't Be Afraid To Fail- If We Are Not Failing We Are Not Pushing.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.