A Beautiful Product That Doesn't Work Very

It's Actually A Rare And Precious Thing To Discover What It Is You Love To Do, And I Encourage You To Remain Unapologetically Consumed By It. Be Faithful To Your Gift And Very Confident In Its Value.

And I Said Couldn't We Be More Moderate? And He Said Why? And I Said Because I Care About The Team. And He Said, 'no Jony, You're Just Really Vain. You Just Want People To Like You. I'm Surprised At You, Because I Thought You Really Held The Work Up As The Most Important And Not How You Are Perceived By People.' People Misunderstand Steve Because He Was So Focused.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

Simplification Is One Of The Most Difficult Things To Do.