Your History Of Work Is As Important

Two Elements Of Successful Leadership: A Willingness To Be Wrong And An Eagerness To Admit It.

New Fashions (of All Sorts) Come From Unexpected Places, Not From The Arbiters Of What's Correct.

People Rarely Buy What They Need. They Buy What They Want.

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.