You Treat People With Respect, They Tend

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

Many Leaders Of Big Organizations, I Think, Don't Believe That Change Is Possible. But If You Look At History, Things Do Change, And If Your Business Is Static, You're Likely To Have Issues.

Anything You Can Imagine Probably Is Doable, You Just Have To Imagine It And Work On It.

We Should Be Building Great Things That Don't Exist.

Computing Is Kind Of A Mess. Your Computer Doesn't Know Where You Are. It Doesn't Know What You're Doing. It Doesn't Know What You Know.