You Treat People With Respect, They Tend

You're Probably On The Right Track If You Feel Like A Sidewalk Worm During A Rainstorm.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

Small Groups Of People Can Have A Really Huge Impact.

I Think It Is Often Easier To Make Progress On Mega-ambitious Dreams. I Know That Sounds Completely Nuts. But, Since No One Else Is Crazy Enough To Do It, You Have Little Competition. There Are So Few People This Crazy That I Feel Like I Know Them All By First Name. They All Travel As If They Are Pack Dogs And Stick To Each Other Like Glue. The Best People Want To Work The Big Challenges.

If You Say You Want To Automate Cars And Save People's Lives, The Skills You Need For That Aren't Taught In Any Particular Discipline. I Know - I Was Interested In Working On Automating Cars When I Was A Ph.d. Student In 1995.