Find The Leverage In The World So

Sergey And I Founded Google Because We're Super Optimisitc About The Potential For Technology To Make The World A Better Place. Think About How Many People Are Underserved By Transportation Today, Like Those With Disabilities, And How Self Driving Cars Will Transform Their Lives. Or The Wasted Time You Sit In Your Car Every Day Commuting To And From Work. Or The Deaths And Injuries That Could Be Avoided.

If You’re Not Doing Some Things That Are Crazy, Then You’re Doing The Wrong Things.

For A Lot Of Companies, It's Useful For Them To Feel Like They Have An Obvious Competitor And To Rally Around That. I Personally Believe It's Better To Shoot Higher. You Don't Want To Be Looking At Your Competitors. You Want To Be Looking At What's Possible And How To Make The World Better.

Our Goal Is Long-term Growth In Revenue And Absolute Profit - So We Invest Aggressively In Future Innovation While Tightly Managing Our Short-term Costs.

It Is Often Easier To Make Progress On Mega-ambitious Dreams. ... Since No One Else Is Crazy Enough To Do It, You Have Little Competition.