You Start Losing A Client The Moment

We Don't Have Titles On Our Business Cards. No One Really Gets Any Special Treatment. No One Gets A Corner Office To Put Pictures Of Their Family And Their Dog In.

Research We've Done Seems To Indicate That People Who Are On The Net Like The Idea That They Don't Have To Leave What They Are Reading To Go Buy Something.

First, This Isn't About Telecommuting, Because We Still Have Offices That People Will Come To Regularly When They Need To Brainstorm Together, Meet With Clients, Or Do Research In The Library.

But I Think Technology Advertising Will Have To Stop Addressing How Products Are Made And Concentrate More On What A Product Will Do For The Consumer.

It's Hard To Build A Brand, Competitively, And Tell People What You Do As Well.