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You Have To Think Of Your Brand As A Kind Of Myth. A Myth Is A Compelling Story That Is Archetypal, If You Know The Teachings Of Carl Jung. It Has To Have Emotional Content And All The Themes Of A Great Story: Mystery, Magic, Adventure, Intrigue, Conflicts, Contradiction, Paradox.
-Deepak Chopra
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You Have To Think Of Your Brand

Deepak Chopra
You Have To Think Of Your Brand As A Kind Of Myth. A Myth Is A Compelling Story That Is Archetypal, If You Know The Teachings Of Carl Jung. It Has To Have Emotional Content And All The Themes Of A Great Story: Mystery, Magic, Adventure, Intrigue, Conflicts, Contradiction, Paradox.
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Topic
Teaching
Adventure
Emotional
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