You Get To Decide How You're Going

If You Have The Feeling Of Choice, If You Feel Free, You Will Be Better Off. And When I Say Better Off I Mean That If People Feel They Have Control Over Their Lives, They Call In For Fewer Sick Days From Work. They Have A Lesser Probability Of Having A Heart Attack Or Stroke. They Live Longer. They're Happier.

About 60% Of The People Stopped When We Had 24 Jams On Display And Then At The Times When We Had 6 Different Flavors Of Jam Out On Display Only 40% Of The People Actually Stopped, So More People Were Clearly Attracted To The Larger Varieties Of Options, But Then When It Came Down To Buying, So The Second Thing We Looked At Is In What Case Were People More Likely To Buy A Jar Of Jam. What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

When I Do Have Choice I Try To Be Very Picky About... Or Shall I Say Choosey About When I Choose. I Don't Automatically Decide That I Must Be The One To Choose Or That It's Important For Me To Make Every Choice In My Life.

We Also Don't Always Know What We Want. And In Those Cases It Can Actually Make Us Worse Off Because It's Actually Easier To Figure Out What You Want And To Figure Out How The Options Differ If You Have About A Handful Of Them Than If You Have A Hundred Of Them.

The Expansion Of Choice Has Become An Explosion Of Choice.