I Think I Was Always Informally Thinking About Choice From When I Was A Very Young Child Because I Was Born To Sikh Immigrant Parents, So I Was Constantly Going Back And Forth Between A Sikh Household And An American Outside World, So I Was Going Back And Forth Between A Very Traditional Sikh Home In Which You Had To Follow The Five K's.

-Sheena Iyengar

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I Think I Was Always Informally Thinking

Sheena Iyengar

I Think I Was Always Informally Thinking About Choice From When I Was A Very Young Child Because I Was Born To Sikh Immigrant Parents, So I Was Constantly Going Back And Forth Between A Sikh Household And An American Outside World, So I Was Going Back And Forth Between A Very Traditional Sikh Home In Which You Had To Follow The Five K's.

Topic

Children

Home

Thinking

When Companies Try To Guess What Consumers Want, They Essentially Make The Choice For Consumers.

Choices

Trying

Want