You Can't Lose. Go, Go, Go!

The Only Path To Amazing Runs Directly Through Not-yet-amazing

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.