You Can't Be All Things To All

Without A Goal Analytics Is Aimless And Worthless.

The Underlying Principles Of Strategy Are Enduring, Regardless Of Technology Or The Pace Of Change.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

The Best Ceos I Know Are Teachers, And At The Core Of What They Teach Is Strategy.

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.