You Can't Be All Things To All

The Chief Strategist Of An Organization Has To Be The Leader - The Ceo.

The Underlying Principles Of Strategy Are Enduring, Regardless Of Technology Or The Pace Of Change.

Without A Goal Analytics Is Aimless And Worthless.

Strategy Is About Setting Yourself Apart From The Competition. It's Not A Matter Of Being Better At What You Do - It's A Matter Of Being Different At What You Do.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.