You Can't Be All Things To All

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

The Ability To Change Constantly And Effectively Is Made Easier By High-level Continuity.

Strategy Is Choice. Strategy Means Saying No To Certain Kinds Of Things.