You Can't Be All Things To All

The Chief Strategist Of An Organization Has To Be The Leader - The Ceo.

Competitive Strategy Is About Being Different. It Means Deliberately Choosing A Different Set Of Activities To Deliver A Unique Mix Of Value.

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Without A Goal Analytics Is Aimless And Worthless.