You Can't Be All Things To All

In The Vast Majority Of Businesses, There Is Simply No Such Thing As “the Best.”

Competitive Strategy Is About Being Different. It Means Deliberately Choosing A Different Set Of Activities To Deliver A Unique Mix Of Value.

Operational Effectiveness And Strategy Are Both Essential To Superior Performance.

Sound Strategy Starts With Having The Right Goal

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.