You Can Only Do So Many Things

Apple Has A Culture Of Excellence That Is, I Think, So Unique And So Special. I'm Not Going To Witness Or Permit The Change Of It.

If You Want Me To Do Things Only For Roi Reasons, You Should Get Out Of This Stock.

I'd Rather Apple Cannibalize Apple Than Somebody Else Cannibalize Apple.

I've Always Hated Litigation, And I Continue To Hate It.

A Great Product Isn't Just A Collection Of Features. It's How It All Works Together.