Excellence Has Become A Habit.

Honestly, We’ll Compete With Everybody. I Love Competition. As Long As People Invent Their Own Stuff, I Love Competition.

I Dont Consider The Bloody Roi.

I Remember What It Was Like To Grow Up In The South In The 1960s And 1970s. Discrimination Isn’t Something That’s Easy To Oppose. It Doesn’t Always Stare You In The Face. It Moves In The Shadows. And Sometimes It Shrouds Itself Within The Very Laws Meant To Protect Us.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.

Our New Watches Are Made Entirely Of Double Super Gold. They Are Just A Piece Of Gold That You Can Wear To The Left, Right, Or Directly On Top Of The Other Gold You Own.