Work Done With Little Effort Is Likely

It Is Well For Civilization That Human Beings Constantly Strive To Gain Greater And Greater Rewards, For It Is This Urge, This Ambition, This Aspiration That Moves Men And Women To Bestir Themselves To Rise To Higher And Higher Achievement. Individual Success Is To Be Won In Most Instances By Studying And Diagnosing The Kind Of Rewards Human Hearts Seek Today And Are Likely To Seek Tomorrow.

That Which Is Useless Dies. Animals That Fail To Serve Some Useful Purpose In The Scheme Of Things Slowly But Surely Become Extinct. Let Any Part Of The Human Body Cease To Perform Its Ordained Function, And It Withers-as When An Arm Is Kept Long In A Sling. This Same Decree, That Nothing Useless Is Permitted To Survive, Runs Through The Mind Of The Industrial World.

Which Class Is Happiest, The Rich, The Middle Class Or The Poor? A Very Successful Executive Of A Large Organization Touches Upon This Vital Subject In A Long Letter To All His Salesmen. He Uses As His Text A Passage From Robinson Crusoe Which Included This: ""my Father Bid Me Observe It, And I Should Always Find That The Calamities Of Life Were Shared Among The Upper And Lower Part Of Mankind; But That The Middle Station Had The Fewest Disasters, And Were Not Exposed To So Many Vicissitudes As The Higher Or Lower Part Of Mankind.

Whenever Calamity Howlers Shake Their Heads And Impress Upon You That This, That, And The Next Dire Catastrophe Is To Befall This Nation Or The Nations Of The World-such As, For Example, That Exhaustion Of The World's Oil Supply Will Bring All Transportation And Machinery To A Standstill Through Lack Of Lubrication, Or That Exhaustion Of The Earth's Stores Of Coal Will Make Life Unlivable In These Cold Climates-just Smile And Reply That The Worst Troubles Of All Are Those That Never Happen [and] That You Prefer Not To Cross Shaky Bridges Until You Come To Them.

Many Men Who Do Creditable Things Refuse To Let It Be Known. This Is A Mistake. While We All Admire Modesty, Nevertheless There Is A Great National Need To Do Everything Possible To Bring Home To The Rank And File Of The People That All Employers And All Wealthy Men Are Not Grinding, Mercenary, Selfish Skinflints, But That Many Of Them Take Delight In Doing Helpful Things For Others ... Shortcomings Of Employers Are Constantly Paraded. Why Not Let The Public Become Acquainted With The Better Side Which Most Present-day Employers Possess?