Word Of Mouth Is Very Powerful.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.

We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.