Without Passion, Any Rational Person Would Give

A Lot Of People In Our Industry Haven't Had Very Diverse Experiences. So They Don't Have Enough Dots To Connect, And They End Up With Very Linear Solutions Without A Broad Perspective On The Problem. The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.

I Was At Reed [college] For Only A Few Months. My Parents Intended For Me To Stay There For All Four Years But I Decided That College Wasn't Right For Me. I Had No Idea What I Wanted To Do I Didn't See How College Was Going To Help Me.

You've Got To Have A Problem That You Want To Solve; A Wrong That You Want To Right.

If I Were Running Apple, I Would Milk The Macintosh For All It's Worth - And Get Busy On The Next Great Thing. The Pc Wars Are Over. Done. Microsoft Won A Long Time Ago.

Every Once In A While A Revolutionary Product Comes Along That Changes Everything. It's Very Fortunate If You Can Work On Just One Of These In Your Career. ... Apple's Been Very Fortunate In That It's Introduced A Few Of These.