Within Every Brand Is A Product, But

On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

Never Write More Than Two Pages On Any Subject.

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

I Never Tell One Client That I Cannot Attend His Sales Convention Because I Have A Previous Engagement With Another Client; Successful Polygamy Depends Upon Pretending To Each Spouse That She Is The Only Pebble On Your Beach.