Black Friday Is A Media Trap, An

Every Great Company, Brand, Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

It's Entirely Possible That There Won't Be A Standing Ovation At The End Of Your Journey. That's Okay. At Least You Lived.

Most Of Your Competition Spend Their Days Looking Forward To Those Rare Moments When Everything Goes Right. Imagine How Much Leverage You Have If You Spend Your Time Maximizing Those Common Moments When It Doesn't.

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.

There's No Shortage Of Remarkable Ideas, What's Missing Is The Will To Execute Them.