Advertising Is Just A Symptom, A Tactic.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.

The Only Thing That Makes People And Organizations Great Is Their Willingness To Be Not Great Along The Way. The Desire To Fail Along The Way To Reaching A Bigger Goal Is The Untold Secret Of Success.

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.

Your Art Is What You Do When No One Can Tell You Exactly How To Do It. Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

It's Not Enough To Be Aware Of The Domain You're Working In, You Need To Understand It. Noticing Things And Being Curious About How They Work Is The Single Most Common Trait I See In Creative People. Once You Can Break The Components Down, You Can Put Them Back Together Into Something Brand New.