Advertising Is Just A Symptom, A Tactic.

The Past Existed In Multitudinous Ways. You Only Experienced One Probable Past. By Changing This Past In Your Mind, Now, In Your Present, You Can Change Not Only Its Nature But Its Effect, And Not Only Upon Yourself But Upon Others.

Don’t Try To Please Everyone. There Are Countless People Who Don’t Want One, Haven’t Heard Of One Or Actively Hate It. So What?

Marketing That Works Is Marketing That People Choose To Notice.

Either You’re Going To Tell Stories That Spread, Or You Will Become Irrelevant.

As Far As You Are Concerned The Present Is Your Point Of Action, Focus And Power, And From That Point Of Volition You Form Both Your Future And Past. Realizing This, You Will Understand That You Are Not At The Mercy Of A Past Over Which You Have No Control.