When Times Are Bad Is When You

If You Work Just For Money, You'll Never Make It, But If You Love What You're Doing And You Always Put The Customer First, Success Will Be Yours.

In Business For Yourself, But Not By Yourself.

Achievement Must Be Made Against The Possibility Of Failure, Against The Risk Of Defeat. It Is No Achievement To Walk A Tightrope Laid Flat On The Floor. Where There Is No Risk, There Can Be No Pride In Achievement And, Consequently, No Happiness. The Only Way We Can Advance Is By Going Forward, Individually And Collectively, In The Spirit Of The Pioneer. We Must Take The Risks Involved In Our Free Enterprise System. This Is The Only Way In The World To Economic Freedom. There Is No Other Way.

I Like To Get People Fired Up, Fill Them With Zeal For Mcdonald's, And Watch The Results In Their Work.

The Definition Of Salesmanship Is The Gentle Art Of Letting The Customer Have It Your Way.