When Times Are Bad Is When You

That's The Name Of The Game ... Pleasing The Customer. If We Ever Lose Sight Of That Fact, We've Lost The Ball Game.

I Was Never Much Of A Reader When I Was A Boy. Books Bored Me. I Liked Action. But I Spent A Lot Of Time Thinking About Things. I'd Imagine All Kinds Of Situations And How I Would Handle Them.

Mcdonald's Is A People Business, And That Smile On That Counter Girl's Face When She Takes Your Order Is A Vital Part Of Our Image.

It Requires A Certain Kind Of Mind To See Beauty In A Hamburger Bun. Yet Is It Any More Unusual To Find Grace In The Texture And Softly Carved Silhouette Of A Bun Than To Reflect Lovingly On The Hackles Of A Fishing Fly? Or The Arrangements And Textures On A Butterfly's Wing? Not If You Are A Mcdonalds's Man.

If You Believe In It, And You Believe In It Hard, It Is Impossible To Fail.