Customers Tend To Avoid A Restaurant That's

The First Dollar Is The Most You Will Get If You Don't Love What You Are Doing.

We Take The Hamburger Business More Seriously Than Anyone Else.

Speaking Of Competition In The Fast-food Industry. This Is Rat Eat Rat, Dog Eat Dog. I'll Kill 'em, And I'm Going To Kill 'em Before They Kill Me.

Creativity Is A Highfalutin' Word For The Work I Have To Do Between Now And Tuesday.

That's The Name Of The Game ... Pleasing The Customer. If We Ever Lose Sight Of That Fact, We've Lost The Ball Game.