When Shopping Was Still Connected To The

There's Nothing Dutch About My Architecture.

In This Branch Of Utopian Real Estate, Architecture Is No Longer The Art Of Designing Buildings So Much As The Brutal Skyward Extrusion Of Whatever Site The Developer Has Managed To Assemble.

Infrastructure Is Much More Important Than Architecture.

When Air Conditioning, Escalators, And Advertising Appeared, Shopping Expanded Its Scale, But Also Limited Its Spontaneity. And It Became Much More Predictable, Almost Scientific. What Had Once Been The Most Surprising Became The Most Manipulated.

Escape From The Architecture Ghetto Is One Of The Major Drivers And Has Been From The Very Beginning.