When It Comes To Starbucks, I Take

The Challenge Of The Retail Business Is The Human Condition.

This May Sound A Bit Naive, But I Got Here By Believing In Big Dreams.

When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.

I Grew Up In A Working Class Family Where There Was No Health Insurance. I Saw First Hand The Fracturing Of The American Dream And The Bitterness That Comes When There Is No Hope And A Lot Of Despair. So I Wanted To Build The Company, In A Sense, That My Father Never Got A Chance To Work For.

I Never Wanted To Be On Any Billionaires List. I Never Define Myself By Net Worth. I Always Try To Define Myself By My Values.