When In Doubt, Tell Yourself The Truth.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Do You Know What People Want More Than Anything? They Want To Be Missed. They Want To Be Missed The Day They Don't Show Up. They Want To Be Missed When They're Gone.

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.