When Companies Try To Guess What Consumers

I Was Living, Growing Up In A Very Traditional Household And Yet At The Same Time I Was Going To School In The United States Where I Was Taught The Importance Of Personal Preference, So At Home It Was All About Learning Your Duties And Responsibilities Whereas In School It Was All About Well You Get To Decide What You Want You Want To Eat.

So On The One Hand In School You're Teachers Are Constantly Telling You That You Can Be Whatever It Is You Want To Be As Long As You Put Your Mind And Heart To It, And Yet At The Same Time I Was Also Getting The Clear Message Of, Well, What Can You Do Really?

In Reality, Many Choices Are Between Things That Are Not That Much Different. The Value Of Choice Depends On Our Ability To Perceive Differences Between The Options.

You Know, Like, None Of Us Would Choose - No Matter Where We Are In The World - Would Choose To You Know Become A Member Of Orwell's "nineteen Eighty-four" World, But How Much Choice Is Really The Question.

They [people] Start Asking Themselves "well Which One Is The Best? Which One Would Be Good For Me?" And All Those Questions Are Much Easier To Ask If You're Choosing From Six Than When You're Choosing From 24 And If You Look At The Marketplace Today Most Often We Have A Lot More Than 24 Of Things To Choose From.